Doner-DelTaco commercial

To me, this appears to be a very average, normal fast-food product ad. From the kick in the private parts, to the typical tag line at the end, there wasn't much to rave about for this particular spot. Again, in a highly cluttered market, unfortunately Doner isn't helping Del Taco stand out anymore than it should. Also, for the target market (I'm guessing young adult males), would anyone not even remotely react when being kicked in that area? I would assume so, yet in the ad, the character is so caught up with this Taco that he doesn't seem to mind. Interesting... I would if I eat something so spicy I would lose my sense of pain too. Guess I'll have to try some Del Taco chicken tacos!