Dentsu-Toyota commercial

What I really like about Dentsu's ad created for Toyota is the positive message. Rather than talking about the car's specific attributes, and rather than even creating an emotional connection with the car itself, this spot focuses on future developments for the car industry. Another interesting observation about this spot is that there is no specific product even featured. It is simply a Toyota corporate brand message, essentially saying "by purchasing a Toyota you are helping the future of the automobile industry". After all, who wouldn't want to help out?