Definitely one of the coolest, most unique agencies we have looked at all semester. In a rapidly evolving world of technology, media and other gadgets, it seems as though R/GA is leading the way, and starting the trend of what I imagine to be the future of the industry: digital. As a consumer, the NikeiD website design is addictive. Being able to virtually create your own shoe and add features that are unimaginable in retail stores, is really something special. R/GA also did a great job implementing the strategy through various medium including outdoor, social networks and smart phones. If the future of branding, marketing and advertising looks this way, then R/GA is a force to reckon with.
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