Mullen-match.com commercial

Hmmmm... whether that aired on television or not, the fact that this was even considered, and by a well respected, full-service agency, baffles me. The only reasoning I can see behind this is that they assume people who are watching television at the time this ad aired, and who also fell into their target market, are dog-loving people who enjoy sniffing the rear end of members of the opposite sex. IF this is the case, then spot on Mullen, but if not, well then I am very curious to know the reaction to the release of this campaign...