Crispin Porter + Bogusky-Coke Zero

For how good Coke advertising is, and the brand identity it has created, Coke Zero cannot even compare. This is probably the worst soft drink commercial I have ever seen. There is absolutely no relation to the product, no brand identity created, and the overall concept of the ad has no objective. It is an exaggerated concept, with absolutely no focus, and the only funny element about it is that this 'sly guy' somehow escapes the SWAT team?! The only explanation I can possibly think of is that Coke purposely wanted to test a new campaign for a new product, Coke Zero. Whatever the reasoning was behind it, nothing surprises me about Crispin Porter + Bogusky...