Vitro Robertson-Asics commercial

Trying to break into the sports market and compete with Nike, Adidas and maybe Reebok is almost an impossible goal (although Adidas would disagree!). This is what I admire about the work Vitro Robertson has done for Asics. Whether it is through print ads or TV spots, Asics' whole brand identity revolves around health and individual wellness rather than being a sports star. In fact, Asics do not even have any athlete endorsers. Probably because they don't have the budget, but nonetheless, Asics has done a great job positioning themselves not as a competitor to these big boys, but as an alternate shoe, which really focuses on running, on health, and on personal satisfaction. Who knows, perhaps they will expand their market share and one day be the new Nike?