Hill Holliday-Dunkin Donuts commercial

This commercial has mediocrity written all over it, apart from the "breakfast not brokefast" tagline, which seems as though it was created in a grand total of 10 minutes. There are some elements of humor and the strategy behind the campaign is clear: get more people to buy Dunkin' Donuts breakfast. However, in a product category where there ARE more savvy and frankly, effective ways of selling the brand, Hill Holliday seems to have created a run-of-the-mill campaign that probably did generate sales, but with a little more creativity, could have really established a long-lasting name for Dunkin' Donuts.