Kaplan Thaler Group-Dawn Wash Away Commercial

Another ad which combines a great message and product attributes. With a product like dish soap, it is difficult and often even ineffective to have an extravagant ad, however, Kaplan creates an emotional tie with the Dawn consumer by sharing the company's goals for each sale. This conveys to the consumer that not only does Dawn have the most gentle dish soap in the market, but that the company has philanthropic goals as well, which as we have seen, is not only great for the community, but excellent PR too. So all in all, Kaplan and Dawn create a good message to help promote the brand, and a noteworthy cause.