I realize the copy is too small, so this is what it says: "Enough sun, enough laughter and siblings remember they like each other. It's our pleasure". This ad is from Ritz Carlton's 'kids' section of the advertising done by Team One. To me, this is one of the most suave looking print ads I have seen, with the ocean, the hand and the 'clean' look to it. The waiter's hand represents the prestige that the Ritz Carlton is conveying, but more importantly, an aspect of theirs which they are not famous for, is their willingness to accommodate children. This would increase their popularity among families, increasing the amount of reservations for the resort. Something else I really like about the copy is how the Ritz implies this isn't necessarily a 'family resort', yet kids will be taken care of. This assuring message to parents seems as though it would be a huge appeal.
Apr 18, 2010
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