BBH-Lynx commercial

I like this spot for several reasons. First of all, there is no clear socially irresponsible message here. I'm sure there could be debates over the grocery store incident, but on the surface, there is nothing too inappropriate. Secondly, compared to other Axe/Lynx ads where women literally flock towards a man spraying an obscene amount of deodorant just to 'get some', in this ad, there is almost a subtle romantic feel to the spot, which is not only a refreshing change, but it is actually quite sweet. The third thing, the message is technically referring to the fact that Lynx is a 24 hour deodorant. So, if children are watching this, or anyone uncomfortable with clear sex appeals in commercials, this was created in a far more subtle, appropriate and even clever way.