Saatchi & Saatchi- Anti child abuse campaign

Obviously an extremely sensitive and difficult subject to talk about, let alone advertise, yet Saatchi & Saatchi does an excellent job addressing a very realistic problem in our society, with a rather strong message (not sure what the rules would be on this one in the US...). Any anti-abuse campaign will have different objectives than any other sort of ad campaign, yet a clear message must still be evident, and it certainly is over here. What initially looks like a potential funny and clever ad turns into a very serious matter. While this may be controversial, the idea is not to sell a product, but to get a message extremely clear: child abuse must stop, and do everything in your power to help prevent this issue. Touchy, sensitive, and risky, but well executed by Saatchi.