Richards Group-HEB commercial

I think this is an excellent commercial, not because of any colorful art direction or savvy copy, but simply because this is an ad that ran in Texas, FOR Texans. If a normal consumer in Texas is watching TV (I'm assuming these also ran during the NBA playoffs) and during the commercials, out of nowhere, pops up Manu Ginobli, Tim Duncan and Bruce Bowen, he or she will be captivated. Additionally, the Richards Group did a good job adding some humor to the spot, because often times the risk of having sports endorsers is that they seem out of place and a little awkward. I'm not saying their performances are Oscar nominees, however, the three Spurs players in this spot did their job in selling the product and remaining consistent with the strategy.