Wieden+Kennedy- Nike "If you let me play" campaign

One of the most famous Nike ads in the past 20 years, especially considering there is no product feature or even any Nike statement. Similar to the Dove "Real Beauty" campaign, Nike's objective here is not to sell apparel or to even name their claim over competitors, but simply to send out a morally just, and healthy message to the rest of society, particularly young women. Traditionally sports advertising and marketing has been very male oriented and has displayed either a male professional athlete or a model to flex his muscles and show off his skill. However, this spot, created in 1995, was the beginning of a new generation of sports advertising which not only included women, but children, physically challenged and philanthropic messages as well. Once again, Wieden + Kennedy and Nike set great examples for the rest of us to follow.