Leo Burnett-Disney "Magic Happens" campaign

A typical Disney heartwarming commercial. The most important thing to consider for this campaign is that everyone knows what Disney is, and if they don't, well then it'll be hard to convince them that it's magical. There is no real product attribute highlighted, nothing to do with amusement parks, deals, or any operational details. This spot simply shows the magical affect that Disney has on people, and the way it makes them feel happy. I am guessing the target market for this is perhaps parents, so a little older than myself, but for any viewer, this is a genuine message, which has to be appreciated.