Campbell Mithun-Famous Footwear commercial

The most obvious thing with this commercial is that I am NOT in the target market. However, even for an uninterested male's perspective, I think this is a very slick, clean and well directed ad that conveys a clear message to women: shop at Famous Footwear and no matter what your mood, what the occasion, we have the shoe for you. Since this is a :60 second spot, as opposed to a more traditional :30 second time, this ad was probably ran as a signal to either spread awareness or build a positive brand image. And in my opinion, this ad achieves both goals.