Kirshenbaum Bond-BMW interactive campaign

What I found most interesting about Kirshenbaum Bond after looking at their website was the amount of interactive work they specialize in. For BMW, they created a campaign called the 'M Experience', which is an online software that allows current BMW customers as well as prospective customers to create their own virtual vehicle and even test drive it against others. Similar to R/GA's NikeId, Kirshenbaum has done a great job increasing traffic to BMW's website and providing an exciting element to the BMW brand.