Apr 3, 2010

Deutsch-Snapple commercial


Funny, colorful, and happy: three adjectives I'm sure Snapple wouldn't mind being associated with. Based on this spot for Snapple, this is exactly what comes to mind. It is an interesting commercial, which clearly states the company's objective that real fruit is the ONLY fruit. In a product category where artificial products and sugar are essentially dumped into our drinks, it is nice to hear that we are consuming a drink that not only tastes good, but IS good. Through humor and puffery, the commercial does a good job making me feel healthy, and that Snapple is always the correct choice. Good work, Deutsch!

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