Young & Rubicam-Band-Aid campaign

A classic campaign, for a classic brand, done by a classic agency. Y&R's work for Band-aid truly encapsulates the consumer's image of the brand: reliable, and puts a smile back on people's face. This campaign, especially this particular spot, show consumers that advertising for products as simple and basic as bandages can indeed be heartwarming, entertaining and of course, explain the product well. Another aspect of the campaign Y&R does so well, is understanding that for such a well known brand, in a low-involvement product category, there is no need to go into detail about the science behind the bandage. After all, they are targeting moms, dads and even young adults who might get a cut once in a while. All they need to know is that they can be "stuck on band-aid, and band-aids stuck on them!" Even the song is catchy! :)