JWT-Kit Kat commercial

This awarding winning campaign is definitely worthy of any positive recognition it gets. Funny and light-hearted, yet the product is never forgotten. In my opinion, most chocolate or snack food advertising IS pretty good, because the agency and the client realize it is a fun product, geared towards a relatively young and hip target market. However, what JWT does so well with this commercial, is the tagline: "If he deserves a break, you do", almost saying he does NOT deserve a Kit Kat, but hey, if he is eating one, why shouldn't you? Also, it is a universal spot, which most consumers, young, old, male, female can relate to. Well done JWT, I certainly am craving a Kit Kat after that ad.