Ogilvy & Mather-Motorola spot

This particular ad for Motorola, created by Ogilvy, although potentially controversial, is excellent. Perhaps I have a male bias, but from a strategic point of view, this is executed really well. Definitely targeted towards men, probably young adults, it shows features of the phone, highlighting some 'bonuses' that the phone can provide. Of course, this ad has an element of controversy which could make some viewers uncomfortable, yet I reiterate my position that Ogilvy does a great job in this campaign understanding the consumer and his or her (probably his) needs. This may not win an award for most ethical advertising, but hey, it'll probably get the job done, which is selling more Motorola phones.