Grey-E*Trade babies

Although Grey is not known for its sexy work, mainly due do the scope of its clients' work, yet, in my opinion (many people would shoot me for saying this), the E*Trade babies are some of the best images in current TV advertising. While they may be annoying to some, or while some people might find them irrelevant to the product, if you think about it, the message from Grey is clear: E*trade is so easy a baby can use it. Similar to the Martin Agency's work for Geico, I think these babies are becoming an American icon. More importantly, for this particular campaign, I think Grey does a great job adding a new and unique twist to the world of investing. Obviously, the target audience is adults, who have the money to invest. What do most adults have? Children! I know it sounds silly, because I am not in the target for these ads, however, if, as a parent, I saw a cute baby discussing my investing options, I wouldn't only find it funny, but if I listen to what is being said, it would be useful as well. So no matter what people may say about Grey and about the E*Trade babies, my support is certainly there!