The Martin Agency-Geico spots

Hate the lizard, love the caveman. Hate the song, love the tagline. These are just my personal opinions. And to me, this is what is so unique about what the Martin Agency has created for Geico. There is a wide spectrum of various icons and scenarios through which they reach the consumer. Based on what we have learned about the Martin Agency, they are not overly concerned with focus groups and pre-testing, but will evaluate the advertising once it has already aired. With this mentality, it explains the caveman, the lizard, the talking money, and the several other silly (yet effective) icons they have. When comparing Geico advertising to competitors, it is important to realize how well Geico positions itself: easy, national, and obviously... 15 minutes could save you 15% or more on car insurance, now who can refuse that?