Dieste Harmel & Parnters-Budweiser FFDD campaign

When considering any mainstream beer advertisement, there is always an element of humor, no escaping that. However, as I mentioned earlier in my blog when discussing DDB's work for Anheuser Busch, almost all beer ads are geared towards men, and if not, they are female specific; never are they gender neutral. Yet, just like the Bud Light swear jar, the FFDD campaign by Dieste, can relate to both men and women.  Also, though it is not as extravagant as some work done by DDB, there is a unique message to it that no other beer commercial has: drinking beer is better than drinking other alcohol. In every other beer campaign, it is always about the friendship or the emotional bond with the brew, however, in the FFDD spots, the message is simple: pick beer over a 'fufu' drink that will either give you a tiny pinky or small mouth. While most consumers know (or should know anyways) that this is pure puffery, it really is a unique twist to beer advertising, which as a consumer, I have never seen before. So the next time I go to a bar and order a drink, in the back of my mind, I'll know that a 'fufu drink' just won't cut it.