180-Adidas Impossible is Nothing

One of the few campaigns I have seen so far this semester that has actually given me goosebumps. "The Impossible is Nothing" campaign had a daunting task of coming up with an idea similar to Nike's "Just Do it". No matter the client or the agency, this is no easy task. However, the work done by 180 Amsterdam to create an emotional response to Adidas was tremendous. With athletes like Muhammad Ali, David Beckham, Mia Hamm and numerous other world known superstars as endorsers for the brand, Adidas and 180 really showed their intent on giving Nike a run for its money. Yet the most impressive part of this campaign is the realistic nature of it. They are not showing athletes doing ridiculous stunts, there are no amazing special effects; all the commercial is saying is 'be who you are, dare to dream, and nothing is out of your reach... impossible is NOTHING'. Maybe it is the just the sports fanatic in me, but the message sent out in this campaign is one of the most admirable in sports advertising.