My third blog on beer advertising: either I just love the product, or I have made a few observations. I'd like to think it's a combination of both. First of all, I've noticed that just for the Anheuser Busch company, there are three different agencies with various messages. Obviously a company as large as Anheuser Busch, with a large and diverse target audience, will hire various agencies to strategize accordingly, however, the Bud Light spot but Latin Works stands out for me as the most 'stereotypical beer ad'. As millions of Americans see through bad advertising, beer is credited as a 'dude's drink'. This spot is no different. There are stereotypes across the board (one of the most negative/least creative aspects of advertising in my opinion), there is the exaggerated love of the product, and the spot reeks of tacky beer advertising. However, this is just my personal opinion. Advertising is all about the target audience, and since this ad was created by a Spanish agency, perhaps I am not in the target market. It is for this reason that I think advertising towards your intended audience is so key, because I am a big fan of the other Bud Light spot (Swear Jar), yet this commercial almost makes me want to STOP drinking Bud Light. Again, this is just my opinion, but it really emphasizes the importance of understanding the target audience.
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