Secret Weapon Marketing-Jack in the Box

A completely clean and funny ad, with some obvious connotations: nothing wrong with that, especially not if you consider your target audience, because I am SURE they would find this commercial funny. The only people I really know that go to Jack in the Box and ENJOY it are young college males whose number one priority is cheap food and number two is food available at all times. This just happens to be exactly what Jack in the Box caters to. While this isn't necessarily my favorite Jack in the Box commercial, it shows a different side to Fast Food advertising, which reiterates the close-knit relationship so many consumers have with "Jack".