Droga5-UNICEF Tap Project

As I mentioned earlier in my blog, I am just amazed by the organization and commitment from Droga5 and its partners to launch such a successful campaign. Having just recently seen the making of the project, and the enormous results it generated, this is an example of a socially responsible ad which has taken responsibility to a new level by quantifying it. Not only are they sending out a good message, but children around the world are being taken care off, and even saved. A great campaign and an excellent message.