Mother-Stella Artois commercial

Very, very different from your "wazaaa", swear jar and "dude" beer ads seen here in the US. It fascinates me how virtually the same product can be marketed so differently across countries. For instance, if this ad (which ran in London), ran in the US, would it be the same? If so, why? If not, why not? A lot of intriguing questions to look at when comparing international advertising. However, for this particular spot, to me the main observation was that a large portion of this ad is in French, yet the ad ran in London. I find this incredibly impressive because it means the ad was well directed and strategic to the point where verbal communication was unnecessary. There is no need to talk about the beer or anything else. We all know once that when "Mr. Piano" saves the day, he wants to relax with a nice Stella Artois: simple as that, no language necessary.