The recent class on 'advertising & social responsibility' really brought up some interesting points: beyond obligation, moral myopia, moral muteness... but more than anything, I was personally interested in one of the many controversies currently surrounding the industry: should advertising be banned for children 12 years old and younger? While there are many firm believers in this, and while I respect everyone's opinions, from a practical point of view, this is simply one thing... ridiculous!!
By no means am I some media expert (in fact, my current grade definitely supports that...), but how is it at all possible for advertisers to know EXACTLY who is watching their commercials? Are viewers supposed to type in their social security number before watching a program? Absolutely not. Then how would this law actually be implemented? I realize this is simply a suggestion, and I am sure numerous experts have the same question as I do, but if they don't, it just seems naive to think that a few kids will not be sneaking in to their living rooms, watching TV and being "exposed" to ads.
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