Although the classic "Wazzza" "Dude" and the "Real Men of Genius" commercials seem to get the most publicity among DDB's work for Anheuser Busch, and though I also think these are great campaigns, there is one similarity: they are all geared towards men. While I am sure this was exactly DDB and Budweiser/Bud Light's target audience, the reason I admire the Bud Light Swear Jar is because there is an appeal to both genders. Most beer, and in fact, most alcohol ads, are so often skewed towards either males or females. Yet, this particular spot by DDB really impresses me because it remains consistent with the light-hearted humor Bud Light and Budweiser and famous for, yet no gender stereotypes are portrayed. After all, even the quite guy in the board room wants a Bud Light.
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