Although advertising may be considered an art form, advertising's main objective is of course to appropriately convey a message in order to sell a product. With this in mind, the Cingular/AT & T spots are the work I admire the most from BBDO. Through humor, and a variety of situations, these ads are extremely strategic when it comes to addressing a major concern with cellular phones: dropped calls. Although this may seem obvious, BBDO does a tremendous job, not necessarily through beautiful artwork, or overly savvy copy, but simply through a message that the CONSUMER can relate to. Even for other clients, BBDO does a great job addressing the needs of the consumer along with appropriate and relevant (a component of advertising I feel is often times disregarded) entertainment. Work for FedEx, (doomed, stuck on island, FedEx Kinko's) Snickers (only good if you eat it) and HBO are examples of other work I consider to be 'good advertising'.
Feb 26, 2010
BBDO Cingular spots
Although advertising may be considered an art form, advertising's main objective is of course to appropriately convey a message in order to sell a product. With this in mind, the Cingular/AT & T spots are the work I admire the most from BBDO. Through humor, and a variety of situations, these ads are extremely strategic when it comes to addressing a major concern with cellular phones: dropped calls. Although this may seem obvious, BBDO does a tremendous job, not necessarily through beautiful artwork, or overly savvy copy, but simply through a message that the CONSUMER can relate to. Even for other clients, BBDO does a great job addressing the needs of the consumer along with appropriate and relevant (a component of advertising I feel is often times disregarded) entertainment. Work for FedEx, (doomed, stuck on island, FedEx Kinko's) Snickers (only good if you eat it) and HBO are examples of other work I consider to be 'good advertising'.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment