Nov 17, 2009

Talk about bad advertising


Where do we start? Stereotypes? Absolutely no creative flair? Potentially embarrassing and insulting for certain ethnicities (including my own). Well, whichever point is addressed, this PennyTalk commercial has disgusting advertising written all over it. While the product and its attributes are well stated, this is a perfect example of an ad that crosses the fine line of cheesy and cute, into the boundary of stupid and ignorant.

I mean come on... depictions of a Mexican kid who likes to play soccer? And an old Indian woman who likes to gossip? I think anyone with half a brain who spends more than five minutes in any culture could easily write the script behind this pathetic excuse for an 'ad'. Then again, maybe it IS PennyTalk's mission to create such blatantly bad advertising. Maybe they realize through this they will create brand awareness, and along with mediocre brand attributes that are indeed highlighted, they will elevate sales. But if THIS is what people associate with advertising, then our industry has a long, long way to go...

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