I mean come on... depictions of a Mexican kid who likes to play soccer? And an old Indian woman who likes to gossip? I think anyone with half a brain who spends more than five minutes in any culture could easily write the script behind this pathetic excuse for an 'ad'. Then again, maybe it IS PennyTalk's mission to create such blatantly bad advertising. Maybe they realize through this they will create brand awareness, and along with mediocre brand attributes that are indeed highlighted, they will elevate sales. But if THIS is what people associate with advertising, then our industry has a long, long way to go...
Nov 17, 2009
Talk about bad advertising
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