Adidas: An underrated advertiser

The Adidas "Impossible is Nothing" campaign is one of my favorite ad campaigns ever. Obviously I am biased because a) I love Adidas b) I love soccer and c) I love sports, but despite these interests of mine, I feel this is such an underrated and under-publicized campaign. The Dove "Real Beauty" campaign has made headlines all across the industry, and for good merit as well, but why hasn't Adidas?

The target audience for both campaigns are similar; young children and particularly those facing external pressure from society. Whether it is looking aesthetically pleasing or being a sports superstar, the message both Adidas and Dove try to communicate with its audience is "be proud of who you are". So why ignore the famous 'All Day I Dream About Sports'?